By Jamie Clarke

There is always a lot of talk of what you, as an investor, expect to see out of an entrepreneur. How they act, what they present, the documentation they have to have in order. But chances are, investors are unsure of what the entrepreneur is looking for in the investor. Which stands to reason, in the way the relationships forms between entrepreneur and investor it's fairly typical that the balance of power lies with the investor. After all, they are the one with the money.

So while it may seem like the power lies with the money, for the entrepreneur there are a few signs that they look for to show the committment and ability of the investor they are approaching.

So what should investors know about themselves, and know what they are being judged on?

Patience

Entrepreneurs know the deal isn't going to get done overnight. They don't expect nor want it to (despite most inclinations that they would want it on the spot) happen right away. What is important is that as an Angel, you are willing to take your time examining a deal, and determining whether or not you are the best investor for the job. Angel investment is not all about the money, there are many extra pieces that have to fall into place. At a very early stage, the entrepreneur needs to know what else the investor brings to the table. We all want money, but it isn't wise to take the first dollar given, dig deeper and that dollar can lead to a potential windfall.

Which leads us to our next point.

It Ain't About The Money

Rather, it's not all about the money. Money is important. But so are connections, networks, handshakes, introductions and team members. Entrepreneurs want to know the value that you bring to the table. Based on your credentials, your "investment summary" entrepreneurs will judge your interactions. Think of it as "opportunity cost" for the entrepreneurs. If you are going to offer money, and they choose to go with you, what potential are you both bringing the table beyond your dollars, and what potential are they now missing out on from another potential investor. In that sense the investment dance is an ongoing battle of which party has the most enticing value proposition.